I look at the structures, systems, and workflows of a business. I look at the owners' priorities, who their customers are, and what they're offering. I look at their outward interface with the public — digital and physical.
From there I create a three-month arc and an action plan to achieve it, with maximum flexibility for a changing landscape, changing objectives, changing strategy. Progressively, we coordinate and connect the separate parts of your business so that communication — across data and across people — moves more smoothly.
A friend of mine owns a landscaping company. She was paying a monthly upkeep fee just to have a presence on the web — and a monthly presence fee is no longer necessary. There are new ways to bring affordable presence to a basic site with little to no upkeep. What's right depends on what the owner wants — what their top priorities are.
He loves to make a deal and doesn't mind meeting strangers. He grew up on a cattle ranch right in the middle of Roseville, California — back when Roseville had a plot big enough to do such a thing. His gift is supported by a site that gets the word out to the right people, and carries the busywork — the reminders, the renewals, the follow-up — so he can stay a horse trader.
A website shouldn't be a window display.
No wisdom comes from shortsightedness. We assess a business methodically, in closed loops, from different angles — a rigor that's more than routine. We don't pop things out like popcorn. We gather, we research, we study, we let ourselves be surprised, and we get to know the people. We hang out and visit about what's important, what's meaningful, and what they want more of.
A week for a site; a month for a business — sometimes just to understand what we're doing, better. The whole paradigm is shifting toward a living, breathing, playful way forward: you no longer have to settle for a static web page that doesn't work for your business.
We will look different to different people. What we do, under all of it, is see — the person, the business, the problem — and give our two cents.
If you were sent our way — or you've seen the work, or we've talked and something caught your interest — the next step is a first appointment: a conversation about what you have, what you want more of, and whether we're the right eyes for it.
By conversation and referral, the old way. If we haven't met yet — ask the person who sent you.